In today’s day and age when technology has conquered so much and has obliterated the physical boundaries between nations and has transformed it into something else altogether, it has become relatively easy to do just about anything with the flick of few buttons. It is due to technology that we are able to do certain things in certain ways. Technology plays a very significant role in today’s day and age not just for young people but for every age group. Let’s try to understand this through some examples. Let’s say that you have to go to some other country or even a city in which case you can use your smartphone, laptop, tablet, the personal system which are not less but a part of the technology to book flight reservations. It is as simple as that.
And it is due to this factor of connectivity that the OTA’s are dominating the travel and leisure market. People are becoming more and more inclined towards using the online method of booking their tickets. And even if we go by the statistics then also we can see that almost 50% of tourists prefer to book reservations using OTA’s rather than booking it with the airlines directly.
This graph shows that the online method of airlines reservations has increased in some years.
The Age Factor
And if we talk about the age factor as well which we have mentioned in the above paragraphs. We will observe that the people who are booking their tickets through online means are slightly on the younger side. That is about 15-45 years of age whereas people who are above this mark are not that much interested in the modern world of technology.
The Promotion Factor
So, the question arises that what is the OTA’s doing better or how are they putting that extra effort in their way of working and doing things? Firstly, they have made a better social media presence which in turn plays a significant role in their sales and help them get to the top as compared to other hotels and travel entities.
The social media projectiles which you can see down below is an online travel agency which is depicting its post reach. We can see that on a constant basis the social media reach is touching the thousand mark and this is something where the hotels lack. This is also a major reason that OTA’s are able to grab a fair share of market performing in a much-optimized way. Apart from that the likes and the reviews also play their part and somewhat inspire other people to book with them. In conclusion, we can say that being on social media is one of the most significant things for any company or enterprise irrespective of its field of operations.
Search Engine Optimization
Search engine optimization is one of the most important factors in today’s times for any enterprise. If a business has to do well then it becomes necessary for investing in Google Adwords for the purpose of marketing and overall presence of one’s brand on the internet.The campaigns created on the Google AdWords can help any business in creating a certain kind of optimisation for the landing pages which helps the business in immense ways possible.